LS-PB-404E-1 Develop marketing and promotional strategies for horticultural and landscape enterprise


On successful completion of this unit, the participant will have the knowledge and skills to develop marketing and promotion strategies for an enterprise, to include the planning and review of marketing and promotional activities and materials.

Who Should Attend

  • Nursery Manager
  • Purchasing Manager
  • Floricultural Manager
  • Export Manager

Competencies Trained and Assessed

  • Identify and analyse market and growth opportunities for enterprise.
  • Promote enterprise image and brand through marketing and promotional materials.
  • Monitor and review marketing and promotional policies to enhance activities of enterprise

Training Duration

  • 24 hours
  • 8am to 5pm Daily (Mon-Fri)

Course Fee

Singapore Citizens & PRs $240 ( after 70% funding)
Foreigners $799.61

Click here for the full list of course fees and available subsidies


  • Industry Practitioners
  • Supervisors/Managers from National Parks Board, Singapore